Social Advertising

To be effective advertising has to ensure that it gains, and holds, the audiences attention.

Volvo UK found an interesting way to do this for at cinema adverts. It developed a game where the audience co-ordinates waving its hands to score points (and win prizes) on a virtual course.  The cooperative nature of the activity also underscores the brand message “Life is Better lived Together”.

It’s a brilliant example technology enabling new forms of socially interactive advertisements.

To see pictures of the audience check out the Volvo site