To be effective advertising has to ensure that it gains, and holds, the audiences attention.
Volvo UK found an interesting way to do this for at cinema adverts. It developed a game where the audience co-ordinates waving its hands to score points (and win prizes) on a virtual course. The cooperative nature of the activity also underscores the brand message “Life is Better lived Together”.
It’s a brilliant example technology enabling new forms of socially interactive advertisements.
To see pictures of the audience check out the Volvo site