The Washington Post conducted an interesting experiment on content, context and attention.
They hired violin virtuoso Joshua Bell to play six classical pieces. For 43 minutes he and his Stradivarius played in Washington’s L’Enfant Plaza Station during morning rush hour.
The resulting story – delivered in text and multi-media video, with streaming audio of the complete performance (which I’m listening to as I write this) is a stunning demonstration of how multi-media changes newspaper story telling and engages readers.
There were 67 pages of comments (10+/page) – many incredibly detailed and thoughtful.
I won’t tell you what they learned – or what Mr. Bell thought – because the story telling is so good except to say that things haven’t come that far since Joni’s day.