She led a wide ranging and engaging discussion on business and government uses of social media. The level of audience participation, and the quality of the questions and insights lent a social media feel to the event – as did the fact that audience members could update a live wiki displayed on the screen.
- Issues raised were:
– Issues about control of content and discussion
– Separation of personal and official points of view
– Issues around identity, open ID, anonymity and ‘faked’ identity
– Monetizing social sites
– Implementation strategies
– Viral promotion
The discussion of personal vs official points of view I found interesting. It’s a discussion I’ve had with a close friend who heads the communications & web team at a national museum – me arguing that social media is a great way to add folk history and stories – especially to the vast majority of the collection that is locked in storage. They argued that the lack of curatorial oversight means public doesn’t know what’s factual. Similar issues were raised at the CapCHI event.
Of course it’s a balancing act that can be made easier by using light handed moderation or allowing the public to correct errors.
In the end the biggest take away is that human behavior doesn’t change dramatically because you’re online – the technology influences the breadth depth and types of relationships that emerge. If your thinking of adding social media you should learn these and understand the social ecology that you’re thinking of entering. Ultimately its people relating to each other and rules and norms evolve to meet the needs of the community.