Recently there has been some talk about radio station web sites and how streaming on those sites is ranked by the rating group Arbitron. At the time I’d commented that stations should just ignore Arbitron and do what’s in the long term interest of their business – certainly advertisers are willing to pay for effective online properties – at least that’s the experience of leading newspaper sites.
It’s a question of mindset. What exactly is the stations site supposed to be. If you visit almost any radio web site you’re greeted with a cacophony of images and buttons.
Everything seems to be shouting at you with the same intensity and importance.
But what’s a stations real value – content to listen to, a connection with your community.
Listen – Share
Two paths with very different behavioral objectives – and the perfect place to start presenting information the user wants.