Mark Ramsey has an interesting conversation with Bill Figenshu about the sale of Clear Channel Radio.
Bill thinks it opens the door to a class of innovative station operators willing to take risks and explore new ways to engage the audience. I sure hope he’s right – because as a medium radio needs to be a bit more experimental. It’s got many features that make it the ideal medium to be tightly integrated with Internet services but the reward structure of managers means their’s no incentive to try.
A host of new owner operated stations may be just the answer – and if we get that experimentation it just may be the small stations, in partnership with local tech firms that develop (and share the IP rights) to applications that link audiences to each other and their radio station.
Before I get to carried away thought it’s worth reading Jeff Schmidt’s comments and on his blog.