Colm MacCárthaigh writes pretty compellingly about the the Venice project – which adds features to enhance the community that assembles around TV content. Based on his descriptions I’ve signed up for the beta – though I’m not sure what it is – except that it’s P2P based, has some pretty impressive contributors and backers and lets me see what I want, when I want it.
The Projects web site says the Venice Project “is a new venture that combines the best elements of the TV experience with the most powerful Internet technologies, in a way that will redefine the way people think about television.”
I understand the direction though – Every form of media needs a strategythat uses web technologies that build on the unique characteristics of its content to enhance the audience experience.
What’s interesting is the way different media deliver their content shapes the types of Internet applications that are applicable – and the way the media source integrates the web component into it content delivery. Take radio – it chunks its content into short pieces and bridges them with conversational breaks. Integrating on-air and on-line is easy. All stations need to decide what their listeners would want to do on line, which shouldn’t be hard to figure out either by asking them or trying a few things.
What intrigues about Project Venice is that I’d always though TV would be one of the most difficult to integrate with web apps. At one level that because anything that appears on the screen that’s not the desired content seems a intrusion – and the costs of air time are so high that the upside benefit of promoting a web destination has to be guaranteed if it’s promotion is going to be a part of the stations branding.
True I’d overlooked communities like ‘treckies’ that assemble around some programs – but they are an anomaly not the rule.
It’s an interesting challenge and I’m excited to learn how Venice Project addresses is – and whether that serves notice to other media types.