With apologies to Buggles – whose 1979 hit remembers the golden era of radio while celebrating the unrelenting force of technology to re-shape media.
It’s TV’s turn now. Web & Social video are set to reshape both media.
Locally stealth start-ups Overlay.tv and FaveQuest are playing in this area, as are local content producers like RaceDV. What’s [...]
Archive for the ‘Television’ Category
(Web) Video killed the TV Star
Posted in Advertising, Blogging, Innovation, Media, Television on November 21, 2007 | Comments Off
Online Advertising Consolidation
Posted in Advertising, Attention Economy, Long Tail, Media, Newspapers, Radio, Television on October 10, 2007 | 1 Comment »
Jeff Jarvis notes that Google controls 40% of online advertising, and that their share of online advertising is growing faster than online advertising as a whole. In a world where online services are increasingly monetized by ad revenue – this concentrates incredible power in Google’s ad serving algorithms.
It’s not hard to understand why they are [...]
Evolution of Online Advertising
Posted in Advertising, Attention Economy, Television on October 1, 2007 | 1 Comment »
The Guardian has an interesting piece about the evolution of online advertising written by Guy Phillipson, CEO of the Internet Advertising Bureau.
His essential thesis is that “online will overtake TV as the biggest (ad) medium by the end of 2010.” That’s a bold claim – that get’s bolder with the hypothesis that brand experience will [...]
Physical & OnLine Media Advantages
Posted in Media, Newspapers, Radio, Strategy, Television on July 11, 2007 | Comments Off
Jeff Jarvis, writing about Prince’s distribution of his new CD inside the London’s Sunday Mail says:
“it exploits the one last advantage of printing a paper on atoms and delivering them: distribution”
That’s not totally true. Each media type has several unique characteristics which can be used independently or in conjunction with online presence to extend the online [...]
Federated Advertising Platforms
Posted in Advertising, Media, Newspapers, Radio, Television on June 27, 2007 | Comments Off
In a recent post I’d said “media will come to recognize that they are as much in the advertising assembly business as they are in the ad delivery and content businesses”
Seems Time Inc. already recognizes which led to an interesting post at Publishing 2.0 comparing Ad Platforms and Ad Networks. The core distinction is who [...]
Telling it like it is
Posted in Advertising, Innovation, Media, Newspapers, Radio, Television on May 17, 2007 | Comments Off
James Cridland has an excellent post (Mark Ramsey. Grr) extolling US broadcasters to look beyond their shores and admonishing tech enthusiast to stop decrying the death of a medium they love.
Both are long overdue.
First it’s increasingly a global world with (forgive me) a world of great ideas. And those ideas are easy to find. I [...]