A Local Radio Conversation

Last week I was talking to the sales manager of an Ottawa radio station about developing an online ad strategy and improving their online experience for listeners. It was an interesting discussion with someone I learned was the devils advocate.
First – and lets be frank – the stations current web site is horrible. Something the [...]

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Online Advertising Consolidation

Jeff Jarvis notes that Google controls 40% of online advertising, and that their share of online advertising is growing faster than online advertising as a whole. In a world where online services are increasingly monetized by ad revenue – this concentrates incredible power in Google’s ad serving algorithms.
It’s not hard to understand why they are [...]

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Physical & OnLine Media Advantages

Jeff Jarvis, writing about Prince’s distribution of his new CD inside the London’s Sunday Mail says:
“it exploits the one last advantage of printing a paper on atoms and delivering them: distribution”
That’s not totally true. Each media type has several unique characteristics which can be used independently or in conjunction with online presence to extend the online [...]

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Federated Advertising Platforms

In a recent post I’d said “media will come to recognize that they are as much in the advertising assembly business as they are in the ad delivery and content businesses”
Seems Time Inc. already recognizes which led to an interesting post at Publishing 2.0 comparing Ad Platforms and Ad Networks. The core distinction is who [...]

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A Day of Silence

Internet Radio goes silent today to protest large retroactive increases in royalty fees.
Sounds like a sleeper of an issue made worse by a campaign that doesn’t make sense!  It shouldn’t be. This is an important issue that at its heart looks like a battle royal over the business models and revenue that will effect the options [...]

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The Future of Newspapers (and Radio & TV)

Jeff Jarvis asked what newspapers will look like in 2020. It’s an interesting question because 13 years is a huge timeframe – when you consider what the past 13 years have wrought. But here’s a stab.
First the underlying processes technologies that are in evidence now, or in accelerated adoption cycles, will be the same processes [...]

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CBS buys Last.fm – Inspired

Mark Ramsey reports that CBS has bought Last.fm.
Mark speculates that in two years well see Last.Fm integrated into all of CBS’s radio web sites delivering the personalized online radio that Last.fm is famous for.
While that my be true (except for the two year part) because if they plan to take that long they’d develop a [...]

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Teens and trends

Liz Gannes of GigaOM moderated a panel of high school students talking about their relationship with tech. Her post on the experience is interesting.
It’s apparent that their relationship with technology is fundamentally different from most  of the preceding generations.
“I would be lost, helpless, and alone without the Internet. I don’t know how you people survived [...]

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Telling it like it is

James Cridland has an excellent post (Mark Ramsey. Grr) extolling US broadcasters to look beyond their shores and admonishing tech enthusiast to stop decrying the death of a medium they love.
Both are long overdue.
First it’s increasingly a global world with (forgive me) a world of great ideas. And those ideas are easy to find. I [...]

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Speak out – Link in

As Mark Ramsey points out that radio sites need work – too often they are based on templates and there’s too little management time or money goes into them. He’s right.
What’s needed are incremental steps that help management see the web is not black art – but as a personal Arbitron giving them immediate information [...]

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