Jeff Jarvis notes that Google controls 40% of online advertising, and that their share of online advertising is growing faster than online advertising as a whole. In a world where online services are increasingly monetized by ad revenue – this concentrates incredible power in Google’s ad serving algorithms.
It’s not hard to understand why they are [...]
Archive for the ‘Newspapers’ Category
Online Advertising Consolidation
Posted in Advertising, Attention Economy, Long Tail, Media, Newspapers, Radio, Television on October 10, 2007 | 1 Comment »
Sampling Music
Posted in Attention Economy, MUsic, Media, Newspapers on September 20, 2007 | Comments Off
Bob Leftez writes about discovering The Weepies – a great but lesser known band that he discovered through their labels downloadable sampler – like Prince done in conjunction with a local paper.
Bob like them so much he wrote a post about them (bet their traffic spiked). It also gave him a platform to talk about [...]
Physical & OnLine Media Advantages
Posted in Media, Newspapers, Radio, Strategy, Television on July 11, 2007 | Comments Off
Jeff Jarvis, writing about Prince’s distribution of his new CD inside the London’s Sunday Mail says:
“it exploits the one last advantage of printing a paper on atoms and delivering them: distribution”
That’s not totally true. Each media type has several unique characteristics which can be used independently or in conjunction with online presence to extend the online [...]
Federated Advertising Platforms
Posted in Advertising, Media, Newspapers, Radio, Television on June 27, 2007 | Comments Off
In a recent post I’d said “media will come to recognize that they are as much in the advertising assembly business as they are in the ad delivery and content businesses”
Seems Time Inc. already recognizes which led to an interesting post at Publishing 2.0 comparing Ad Platforms and Ad Networks. The core distinction is who [...]
Telling it like it is
Posted in Advertising, Innovation, Media, Newspapers, Radio, Television on May 17, 2007 | Comments Off
James Cridland has an excellent post (Mark Ramsey. Grr) extolling US broadcasters to look beyond their shores and admonishing tech enthusiast to stop decrying the death of a medium they love.
Both are long overdue.
First it’s increasingly a global world with (forgive me) a world of great ideas. And those ideas are easy to find. I [...]