Jeff Jarvis notes that Google controls 40% of online advertising, and that their share of online advertising is growing faster than online advertising as a whole. In a world where online services are increasingly monetized by ad revenue – this concentrates incredible power in Google’s ad serving algorithms.
It’s not hard to understand why they are [...]
Archive for the ‘Long Tail’ Category
Online Advertising Consolidation
Posted in Advertising, Attention Economy, Long Tail, Media, Newspapers, Radio, Television on October 10, 2007 | 1 Comment »
A Day of Silence
Posted in Internet, Long Tail, Media, Radio on June 26, 2007 | Comments Off
Internet Radio goes silent today to protest large retroactive increases in royalty fees.
Sounds like a sleeper of an issue made worse by a campaign that doesn’t make sense! It shouldn’t be. This is an important issue that at its heart looks like a battle royal over the business models and revenue that will effect the options [...]
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