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Archive for the ‘danah boyd’ Category

Creating Users

Posted in Facebook, Social Software, Video Games, danah boyd on September 12, 2007 | Comments Off

I’ve long thought that successful social software requires as much attention to designing for user motivation as it does to implementing those insights in algorithms and clean user interface.
I’m not the only one of course who has thought that. It’s an active area of study and commentary. From Jacques Bughin of McKinsey who studied contribution [...]

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Remixing Audience Participation

Posted in Marketing, Media, Social Software, danah boyd, remix culture on May 31, 2007 | Comments Off

It’s an interesting time – as it always is when business models are in flux.
 You can’t give up on the old model – because it pays the bills – but it’s hard to believe it’s a winning strategy. To make matters worse the new model conflicts with tenants designed to protect the old model.
So it [...]

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