Social Media as the new marketing and advertising

On Monday I attended Joseph Thornley’s Ottawa Third Tuesday Social Media Meet-up. As usual it did not disappoint.
Richard Binhammer, Dell’s Senior Manager of Public Affairs took us through the process that took Dell from ‘Dell Hell’ to ’Dell Swell’ and everything in between.. Along the way he provided remarkable insight into the way that social [...]

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(Web) Video killed the TV Star

With apologies to Buggles – whose 1979 hit remembers the golden era of radio while celebrating the unrelenting force of technology to re-shape media.
It’s TV’s turn now.  Web & Social video are set to reshape both media. 
Locally stealth start-ups Overlay.tv and FaveQuest are playing in this area, as are local content producers like RaceDV. What’s [...]

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Ch-Ch-Changes

Susan Mernit has an interesting post on the changes in the blogoshere over the past two years. What she notes is:
- the rise of the multi-writer commercial blog,
- and a shift to breaking news instead of commentary and observation
- the declining status and links to single (previously influential) bloggers
In one sense it is part of a trend that [...]

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Social Media Press Releases

Maggie Fox asks whether a site for social media sharing makes a good press release (here). The idea is that making images and video available for sharing enables traditional press and well as bloggers to spread the news – and that is after all the purpose of a press release.
Conceptually it’s a great idea.
What’s needed [...]

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VC Bloggers – insights and connections

An interesting video and article about the VC blogs.
For entrepreneurs it’s a a great way to understand the issues (from management to product positioning) that interests the blogger.
For the VC it’s a great way to identify and discuss trends and occasionally find new companies.
If you’re interested in social media there are a number of VC [...]

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Rights & Privacy on Social Networks

Thanks to Maggie Fox for pointing to John McCrea’s (of Plaxo) Bill of Rights for Users of the Social Web
“Ownership of their own personal information, including:
- their own profile data
- the list of people they are connected to
- the activity stream of content they create;
- whether and how such  information is shared with others
- freedom [...]

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70 Million = 15.5 Million

Heather Green of Business Week did some digging on the number of active blogs.
Seems that if you only count the ones that have posted in the last 90 days, the 70 million number quoted so often as the size of the blogosphere drops to 15.5 Million ‘active’ blogs.
Personally I think 90 days is a bit [...]

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Who creates? Who consumes?

It’s great how an initial thread leads to new connections, and how different perceptions alter ones insights.
I was checking out Mathew Ingram’s blog to see if he’ posted on the Globe & Mail’s new lay out (A Webby Newspaper). Instead I’d found Mathews thoughts on a quote attributed to Bill Tancer (of HitWise) positing that social media [...]

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Should my Business Blog?

We’ve probably all been asked this question. If Maggie Fox’s post yesterday which says that less than 5% of corporations currently blog – it’s a question that we’re likely to hear more often.  But should every business blog? Maggie has questions and so do I.
The company that asked me is a regional player in its [...]

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